Career Coach & Artist-Advocate

Excerpts from How to Survive & Prosper as an Artist

Artist/Dealer Relations

"Artists who want to gain broad exposure and/or derive a healthy part-time or full-time income from gallery exhibitions and sales must be represented by many dealers. Relying on one dealer for your livelihood is not practical for many reasons. For example, your dealer might die, go into bankruptcy, or go out of business for other reasons. And unless a dealer understands the importance of expanding his or her client base, and most importantly, is willing to engage in an expansion, the gallery's narrowly focused market will soon become saturated, and sales activity will come to a screeching halt."

Copyright 2016 by Caroll Michels. All rights reserved.

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