CAROLL MICHELS

Career Coach & Artist-Advocate

HOW TO SURVIVE & PROSPER AS AN ARTIST: SELLING YOURSELF WITHOUT SELLING YOUR SOUL

Press Clippings and Book Reviews

"With advice that ranges from how to prepare for studio visits and effectively negotiate with art dealers to self-help strategies for handling rejection - as well as success - Ms. Michels explodes the romantic notion of the starving artist." Deidre Stein Greben, The New York Times.

Michels is a tough but compassionate advocate, savvy in the ways of the world and the demands on artists in this materialistic society." Richard Pachter, The Miami Herald

"Learn how to successfully market yourself as an artist, performer, or (shudder) 'creative,' through this step-by-step guide.  Michels writes in terse, instructive sentences, and never lets us off the hook:  'If you want to avoid fulfilling your potential as an artist, there are many ways of going about it.  Excuses are easy to find [and] the fear list can go on and on'." Kathleen Massara, The Huffington Post

"How to Survive & Prosper as an Artist. Selling Yourself Without Selling Your Soul by Caroll Michels... is the best guide I've found that looks at creating fine art as a career." Chris Farrell, host of Right on the Money, produced by Twin Cities Public Television.

“If you’re looking for more tips on promoting your own artwork, our absolute favorite go-to book is Caroll Michels’ “How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul.”  DCimPRINT: Prints, Printmaking, Art and Life.   

"Artists Help Network is the brainchild of founder Caroll Michels. She's an Artist Advocate, which is a bit like making a career out of defending endangered species. Artists, who spend their lives every century confronted with the Ultimate Philistines in media and the very commercial and bitchy "Art World", now have something to work with, for once. This site has everything an artist or aspiring artist needs. Practical, comprehensive, and even counseling, career development, legal, and (gasp, stagger, shudder) Money. Most artists are acquainted with money the same way other people win lotteries. . . This site has to be explored to be appreciated, and all artists should make some time to be thorough while exploring. " Paul Wallis, Digital Journal

"[How to Survive & Prosper as an Artist]...provides the best overview of political and other aspects of the art world that I have ever come across...it is a Bible that every artist should have." Shannon Wilkinson, President, Cultural Communications, New York City, Art Calendar.

"One book stood out from the rest... [It] goes beyond the usual information about self-promotion... casts a critical eye upon more fundamental issues, such as the insufficiencies of art education, the viability of the art market, and the need of artists to control their own careers. Michels' book not only questions the status quo, but encourages the pioneering spirit of artists to apply their creativity to the practical aspects of their dreams." The Arts Journal.

"Ms. Michels is an optimistic...and supportive ally, someone who dismisses the old cynic's saw that 'you can't make a living as an artist.' She's also someone any artist should feel comfortable talking with, blessed as she is with an informal and warm yet direct manner that puts even the most self-conscious person immediately at ease. She's a humanist who often looks at the commercial art world with a jaundiced eye." Marion Wolberg Weiss, art critic, Southampton Press.

"She writes vigorously and passionately from several convictions: artists have bargaining power - and they must keep it; there is ample room in the art world for many artists to make a decent living; and artists have to invest in their own careers... Michels is personal and practical... She sounds like Wonder Woman; she is filled with energy, ideas, and sufficient spleen not to be walked on - ever! Her experience is the reader's bonus." American Artist.

"An excellent orientation to the artist's life and the art marketplace." FYI, New York Foundation for the Arts.

"Filled with valuable information and sound advice...highly recommended." Library Journal

"...Michels provides information on art world politics that artists really need. She also gives a lot of straightforward advice on strategizing..." Barbara Schreiber, Art Papers

"A successful artist friend said that pretty much everything she knew about making a living as an artist came from this book. It is a very clear sighted presentation of the many internal and external obstacles and opportunities facing artists... While there is some overlap of the books, The Artist's Way can help you be an artist and How to Survive and Prosper as an Artist can help you succeed as a working artist."
Greg Dixon, Shared Visions Unlimited

 

 

Excerpts from How to Survive & Prosper as an Artist

Artist/Dealer Relations

"Artists who want to gain broad exposure and/or derive a healthy part-time or full-time income from gallery exhibitions and sales must be represented by many dealers. Relying on one dealer for your livelihood is not practical for many reasons. For example, your dealer might die, go into bankruptcy, or go out of business for other reasons. And unless a dealer understands the importance of expanding his or her client base, and most importantly, is willing to engage in an expansion, the gallery's narrowly focused market will soon become saturated, and sales activity will come to a screeching halt."


Copyright 2016 by Caroll Michels. All rights reserved.

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