Career Coach & Artist-Advocate


Selling Yourself without Selling Your Soul

by Caroll Michels (Henry Holt & Company, New York). 6th edition, revised and updated 2009.  Available in print and as an ebook.  The Appendix of Resources is available free of charge online.  An audio version is available free of charge to members of Learning Ally (formerly Recording for the Blind and Dyslexic).

This updated and revised classic handbook puts to rest the popular myth of the starving artist. There is plenty of room in the art world for artists to make a good living - if they are willing to take an active stand in promoting their careers. Michels shows those who would like to make a living from their art work how to navigate the often bewildering corridors of power that lead to success in the art world. Filled with art marketing and art business advice and information.  An audio version of the book is available free of charge to members of Learning Ally (formerly Recording for the Blind and Dyslexic).


  1. Launching or Relaunching Your Career: Overcoming Career Blocks
  2. Launching or Relaunching Your Career: Entering the Marketplace
  3. Presentation Tools and Packages
  4. Art Marketing and the Internet
  5. Pricing Your Work: How Much Is It Worth?
  6. Public Relations: Keep Those Cards and Letters Coming In and Going Out
  7. Exhibition and Sales Opportunities: Using Those That Exist and Creating Your Own
  8. Dealing with Dealers and Psyching Them Out
  9. The Mysterious World of Grants: Fact and Fiction
  10. Generating Income: Alternatives to Driving a Cab
  11. Rationalization, Paranoia, Competition, Rejection, and the Overwhelm Factor
  12. Appendix of Resources

"Michels writes in terse, instructive sentences, and never lets us off the hook: ‘If you want to avoid fulfilling your potential as an artist, there are many ways of going about it. Excuses are easy to find [and] the fear list can go on an on’." Kathleen Massara, Huffington Post

Excerpts from How to Survive & Prosper as an Artist


"Artists who are apprehensive and skeptical about applying for grants have many misconceptions about who receives them. Skeptical artists deem themselves ineligible for various reasons, such as being too old or young, lacking sufficient or impressive exhibition or performance credits, or lacking the right academic background. They believe that the kind of work they are doing isn't considered "in" or that they lack the right connections, which implies that juries are rigged!.. However, on the basis of my own experiences as a grant recipient and juror, as well as the experiences of my clients (the majority of whom would not measure up to the tough stereotype that many artists have of “the perfect grant-winning specimen”), I am convinced that, for the most part, grant selection is a democratic process - meaning that everyone has a real chance."

Copyright 2016 by Caroll Michels. All rights reserved.